Ridez, a pioneering micro-mobility technology company based in the UAE, recently took part in the 'Tomorrow's Ride' cycling event, a part of the Dubai Fitness Challenge initiated by His Highness Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum. This exciting event, co-organized by Hamdan Bin Mohammed Smart University (HBMSU) and the Ports, Customs and Free Zone Corporation (PCFC), attracted around 500 participants, including 15 cycling teams, creating a vibrant atmosphere for families and sports enthusiasts.

The event started at the HBMSU headquarters and traversed through the Academic City, offering both a family-friendly 4 km track for participants of all ages and a more challenging 14 km course for seasoned cyclists testing their endurance.

Ridez used this platform to showcase its innovative solutions aimed at transforming the safety and efficiency of cycling. The company is committed to making micro-mobility safer, more convenient, and sustainable, and it envisions reshaping the cycling experience through cutting-edge technology.

A pivotal moment during the event was the official launch of Ridez App and Ridez+, signifying a significant leap forward in the quest to enhance the overall cycling experience. The Ridez App, presented not merely as a mobile application but as a vibrant community hub, goes beyond functionality. Users can, with a simple tap on the screen, access a plethora of services aimed at elevating the ease and safety of their cycling adventures. This app not only provides practical features but also fosters a sense of community among cyclists, creating a gateway to a world of enriching cycling experiences.

In parallel, Ridez+ represents a smart IoT device that can be seamlessly mounted on various parts of a bicycle. Its lightweight, weatherproof, and durable design houses sensors and accelerometers continuously monitoring the cyclist's movements. By detecting sudden changes indicative of potential accidents, such as rapid deceleration or abrupt changes in direction, Ridez+ acts as a proactive safety measure. In the unfortunate event of a collision or accident, it automatically dispatches notifications to the nearest medical services and first responders, ensuring prompt and efficient assistance.

As a gesture of appreciation and to add an extra layer of excitement to 'Tomorrow's Ride,' Ridez went a step further by generously distributing giveaways to the participants. This not only contributed to the festive atmosphere of the event but also served as a tangible expression of gratitude towards the cycling community.

Ridez Smart Technologies proudly announces a momentous addition to its leadership team with the appointment of Mark Colbourne, a paralympic cycling gold medalist, as the Chief Experience Officer (CXO).

Mark's journey from the pinnacle of Olympic glory to the leadership position at Ridez serves as an inspiring narrative of resilience and excellence. His remarkable achievements on the cycling track, highlighted by a gold medal at the London 2012 Paralympic Games following a near-fatal paragliding crash, showcase his ability to overcome challenges and achieve greatness.

Beyond his athletic achievements, Mark has transitioned into a coaching role, using his personal values and elite mindset to guide individuals worldwide in overcoming fears and achieving success in life. His dedication to helping others is further manifested through various secured and personalized ongoing training programs tailored for cyclists of all levels, aimed at enhancing their skills and racing performance

In his capacity as CXO, Mark not only brings his athletic prowess but also a strategic vision that is poised to propel Ridez toward unprecedented milestones. His passion for victory aligns seamlessly with Ridez's commitment to redefining the micro-mobility landscape, promising a future where excellence knows no bounds.

"We are thrilled to welcome Mark Colbourne to the Ridez family. His wealth of experience and dedication to excellence perfectly align with our mission to revolutionize the micro-mobility industry. With Mark on board, we look forward to achieving new heights of success and innovation," said Prashant Gandhi, CEO at Ridez Smart Technologies.

Ridez has added an extra dose of excitement to the recently held Dubai Ride under Dubai Fitness Challenge (DFC) on Sunday, November 12, as the UAE's superhighway, Sheikh Zayed Road, transformed into a thrilling cycling track. Thousands of cyclists pedaled their way through the 12 km Sheikh Zayed Road Route and the 4km Downtown Family route, enjoying a once-a-year opportunity to cycle past some of Dubai's most iconic buildings.

In collaboration with the fourth edition of Dubai Ride, presented by DP World, Ridez added to the excitement by distributing an exclusive Ridez giveaway kit to participants. The event drew over 35,000 cyclists of various ages and abilities, collectively covering an impressive 546,000 km, solidifying its position as the largest community cycling event in the region.

Dubai Ride, aligned with the vision of His Highness Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum, Dubai Crown Prince and Chairman of The Executive Council of Dubai, aims to transform the city into one of the world's most active and vibrant metropolises. The broader vision is to make Dubai the world's best city to live in, work, and visit.

Ridez actively contributed to the Dubai Ride's mission, promoting a healthy and active lifestyle while fostering a sense of community and togetherness. The event encourages individuals of all ages and abilities to embrace the joy of cycling and explore the city's iconic landmarks from a unique perspective.

The exclusive giveaway kit served as a tangible representation of Ridez's involvement in the event, leaving a lasting impression on participants and further solidifying the brand's connection with the vibrant fitness community in Dubai.